Performance-Based SEO: Pay Only When Your Website Gets Conversions
I prepare your website on my side and run the SEO with no upfront fee. You pay an agreed percentage only on the conversions it brings in.
How pay-on-conversion SEO works
Most SEO is paid for before it proves anything. In this model, I take that risk: the work comes first and payment follows results.
Fit call and conversion definition
We talk through your business, your market and what a customer is worth. Together we define exactly what counts as a conversion.
I prepare your website
I design and set up an SEO-first website on my side, built around the pages and keywords most likely to win you customers.
I run the SEO, no upfront fee
Keyword research, on-page and technical SEO, content and internal linking. No setup fee and no monthly retainer for the SEO.
Conversions are tracked, you pay your share
Conversions are measured transparently. You pay the agreed percentage on tracked conversions, and nothing when there are none.
What I handle and what you pay
Handled from my side
- Website: prepared by me, on my side, as an SEO-first site.
- SEO work: keyword research, on-page, technical, content and internal linking, with local SEO where relevant.
- Tracking set-up: so every conversion is measured.
- Monthly reporting: traffic, conversions and next steps.
What you pay
- No upfront SEO fee and no monthly SEO retainer.
- An agreed percentage of each tracked conversion, fixed in writing before we start.
- Nothing for SEO if the website generates no conversions.
Is it right for your business?
It suits you if
- You sell a service or product where a lead or sale has a clear value.
- You can handle the enquiries that SEO brings in.
- You want to avoid paying upfront for something unproven.
- You are happy to track conversions openly.
It may not suit you if
- You need results in a few weeks.
- Conversions cannot be tracked or valued.
- Your market has little search demand.
- You prefer a predictable monthly fee. See the fixed plans.
Because I carry the early cost, I take on a limited number of projects and review each business before agreeing to work together.
Performance SEO vs fixed plans
| Starter / Custom plans | Performance SEO | |
|---|---|---|
| Payment | Fixed monthly fee (AED 750 or AED 1500) | Percentage of tracked conversions |
| Upfront SEO cost | Yes, from month one | None |
| Website | Your existing site | Prepared by me |
| If there are no conversions | The monthly fee still applies | No SEO fee |
| Best for | Predictable budgets and existing sites | Pay-for-results and new or rebuilt sites |
Compare the details on the SEO packages page.
Fair, transparent measurement
The model only works if both of us trust the numbers. Before launch, we agree what counts as a conversion and what each is worth. Tracking is set up with Google Analytics 4, Search Console and form, call and WhatsApp tracking, and you see the same data I do.
Every month you get a report showing traffic, conversions and what I will do next. To learn why conversions, not traffic, should decide SEO success, read about conversion-focused SEO.
Questions about pay-on-conversion SEO
Is the SEO really free?
There is no upfront fee and no monthly retainer for the SEO. You pay an agreed percentage of the conversions the website generates. If it generates none, you owe nothing for SEO.
What counts as a conversion?
We agree this in writing before work starts. It might be a form enquiry, a phone call, a WhatsApp enquiry, a booking or a sale, and we agree what each is worth to your business.
What percentage do you charge?
It depends on your industry, the value of a typical conversion and how competitive your search market is. I quote it after a short fit call, and it is fixed in writing before any work begins.
How long until conversions start?
SEO builds gradually. Many sites need a few months, and competitive niches take longer. I give you an honest estimate during the fit call, which is also why I only take on projects where I believe search can realistically convert.
Do you guarantee rankings?
No one can honestly guarantee rankings. What this model guarantees is alignment: I earn only when your website brings you conversions, so my work is focused on exactly that.
I already have a website. Can I still use this?
Yes. I review it first. Depending on its condition, I either optimise it or prepare a new SEO-first website on my side. If you prefer a predictable monthly fee, the Starter and Custom plans are available.
How do I know the conversions are real?
Tracking is set up before launch using Google Analytics 4, Search Console and form, call and WhatsApp tracking. You have access to the same data I see, and I report on it every month.
See if your business qualifies
Tell me about your business and I will tell you honestly whether pay-on-conversion SEO is a good fit.
Check on WhatsApp